Key Points to Consider When Exhibiting at a Trade Show
Whether you are making your first appearance at a general industry-wide event or making an annual trek to your local business community's gathering, there are key elements to consider when defining your goals and expectations for the event.
1. What is your goal? Lead generation or networking?
Most companies exhibiting at a show will want to generate leads, create buzz and increase brand exposure. Some want to be seen each and every year at the show. You can achieve multiple benefits from exhibiting, but by defining your goal, you'll more easily be able to lay out some strategies which will help you meet that goal.
2. What is your purpose? To sell or to educate?
Defining your purpose for the show is to strategize on what you'll talk about, what you'll give out, what visuals you will display. Some businesses will sell product or services right then and there. Others will be there simply to introduce something new or unique, and to educate attendees on what is beneficial. Once you've defined your strategies for achieving the goal, you can then begin to lay out a task plan.
3. Create a logistics plan
Your logistics plan should include everything down to the most minute detail. First, create a list of everything you need to accomplish, and then what you'll need to bring to the show. Sign up deadlines, Payment deadlines, Discount deadlines, Artwork deadlines, Brochures, Props, Booth changes, Travel plans, Staffing, Giveaways, Metrics, Budgeting, PR, etc....
1. What is your goal? Lead generation or networking?
Most companies exhibiting at a show will want to generate leads, create buzz and increase brand exposure. Some want to be seen each and every year at the show. You can achieve multiple benefits from exhibiting, but by defining your goal, you'll more easily be able to lay out some strategies which will help you meet that goal.
2. What is your purpose? To sell or to educate?
Defining your purpose for the show is to strategize on what you'll talk about, what you'll give out, what visuals you will display. Some businesses will sell product or services right then and there. Others will be there simply to introduce something new or unique, and to educate attendees on what is beneficial. Once you've defined your strategies for achieving the goal, you can then begin to lay out a task plan.
3. Create a logistics plan
Your logistics plan should include everything down to the most minute detail. First, create a list of everything you need to accomplish, and then what you'll need to bring to the show. Sign up deadlines, Payment deadlines, Discount deadlines, Artwork deadlines, Brochures, Props, Booth changes, Travel plans, Staffing, Giveaways, Metrics, Budgeting, PR, etc....
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