7 Secret Success Tips of Polished Exhibitors
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- Engage your booth staffers ahead of time. Give them a list of questions they must generate answers for. Whether it's to identify the next big trend in their space, or to find out what attendees like least about your business, you're only going to find out what you've asked!
- Give your first-time exhibit staff a list of things to talk about while networking with peers or hobknobbing with potential new customers. This way they won't be caught flat on their feet when an opportunity strikes.
- Script out some conversation scenarios and run through them with your staffers. Practice does make perfect. You may be a seasonsed veteran at these shows, but if you don't train your next generation, your business is not going to grow.
- Make sure your marketing people are tasked to measure everything: traffic, requests, leads, sales, social network gains, email subscribers, pre and post-show website traffic levels, year-to-year comparisons, effectiveness of giveaways and raffle prizes, competitive analysis, staff skill grading and more.
- Hand out a "tips" sheet for finding dining, coffee, wifi, movies, haircuts, etc., in the area of the show. If attendees are flying in for their first visit to the area, they will certainly appreciate it. Include a coupon and your own branding on the handout for some added exposure.
- Collect as much data as you can without being obnoxious. Give them reasons to provide their emails, Twitter and Facebook handles, mobile #s and more. Steer them toward your LinkedIn group which will help them in their research process.
- Take advantage of the show's official Twitter hashtag (#). Post timely updates throughout the event and you'll gain some immediate followers and exponential exposure. Mention or compliment some of the other exhibitors and gain some good karma and potential retweets.
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