Reasons why you should spend budget $$$ on trade shows
Simple logic will reinforce your decision to exhibit at our home shows:
- Events are where the prospects go to gather info -- and meet your brand. They come for real-life experiences, as opposed to just visiting your website. You know who also comes? Your customers. Don't dissapoint them by not being there.
- Where else can you meet and build rapports with 50-60 (conservative) prospects and customers at the same time?
- What's your average customer value? Typically an exhibit at one of our shows can easily justify the cost with a simple ROI formula. The sheer volume of quality leads should be enough to produce positive ROI.
- Be proud of your exhibit look and feel. You can compare yours to competitors and make notes on what you might want to incorporate next time. Grade your marketing efforts and continuously improve.
- A trained staff will shine at your events. They will compliment your booth aestethics by becoming friendly with the visitors, and reinforcing the industry expertise people are expecting. Training booth staffers should be part of your event planning, and a contributing factor in the show ROI
- Don't just do one show, or only the biggest shows. They all add up and contribute to the return.
- Events are where the prospects go to gather info -- and meet your brand. They come for real-life experiences, as opposed to just visiting your website. You know who also comes? Your customers. Don't dissapoint them by not being there.
- Where else can you meet and build rapports with 50-60 (conservative) prospects and customers at the same time?
- What's your average customer value? Typically an exhibit at one of our shows can easily justify the cost with a simple ROI formula. The sheer volume of quality leads should be enough to produce positive ROI.
- Be proud of your exhibit look and feel. You can compare yours to competitors and make notes on what you might want to incorporate next time. Grade your marketing efforts and continuously improve.
- A trained staff will shine at your events. They will compliment your booth aestethics by becoming friendly with the visitors, and reinforcing the industry expertise people are expecting. Training booth staffers should be part of your event planning, and a contributing factor in the show ROI
- Don't just do one show, or only the biggest shows. They all add up and contribute to the return.
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