Top Four Ways to Boost Home Show ROI

Getting a big ROI on our home shows won’t be difficult. Hundreds of satisfied exhibitors have renewed their contracts for many years, at multiple shows on our schedule. There are many methods which each exhibitor will use to ensure success. We’ve surveyed our base and created a list of the top 8 strategies you can use to guarantee a return on your investment. 

• Put some thought into your giveaways
  Don’t use the common giveaways like stress balls, pens or candy. Put some creative ideas into the product. Tie it into the venue or the geography of the show. Make it something attendees will seek you out for. Make it memorable, promoting your brand and your website.
• Connect with other vendors
  Make use of those LinkedIn addresses. Not every other exhibitor is a competitor. Network with the other booths, and you may end up gaining some fans, never mind referral traffic.
• Engage your staff with simulated attendee drills
  Have them run through scripts and ask questions. Practice, Practice, Practice!!
• Create reasons for future engagements
  Make sure you entice attendees to sign up for contests and newsletters. Get them in your email list and make sure they recognize you as the experts in the industry. When they need information, resources, tools, etc., make sure they know your website is the place to go!