Use Games to improve home show ROI

"Gamification" is a term describing a method of incentivizing workers through fun, competitive games which collect statistics and assigning rewards. Adding a game element will make your trade show booth attendees more engaged.

Games can will make your booth space a fun place to be. It can definitely improve your marketing return.

It is also a great way to differentiate your booth from all the others, reinforcing your brand retention.

One way to introduce gamification is to make your attendees compete for those booth giveaways they might normally get for free. You can also arrange for a follow up email, call or visit to have them participate in a greater prize contest.

IDEAS FOR GAMES:

- mini-golf
- trivia
- match game
- connect four
- speed form (collect lead information)
- eating contest

More Traffic:
Competiting and playing for prizes will attract more attendees and potential leads.

Better Engagement:
Attendees are less reluctant to engage with show staffers when they are participating in trade show games.

Lead Generation:
With more traffic and better engagement, leads become higher quality. Be sure to track the results of your trade show leads and follow up!

Better ROI from games
Exhibitors generate much higher ROI with trade show games. Measuring success can provide the analytics to prove out the success of your gaming programs.