Use your CRM to manage your valuable trade show follow ups

- Clean Your Data Records: Make sure your leads are entered into your CRM (Customer Relationship Management, like Salesforce) and older records are updated so as not to create duplicates. 

- Prioritize Leads: Again, in your CRM, mark leads according to importance so your reps give proper attention to the ones which have the best chances of closing. As you develop your follow up campaigns, you can tailor each method and message to the level of interest.

- Train Your Sales Teams: Often trade show leads can be ignored by your sales teams. Train them to recognize that even the lower priority leads can be converted with the right approach. Incentivize responses by tracking activity and sharing success stories internally.

- Get Creative: Add some design style to your follow ups. Make it consistent with the visuals they saw at your exhibit.

- Speed Rules: Rapid response is critical to success. Your competitors are probably already following up!

- Engage with Social Media: Take plenty of photos of people at your booth, interacting with reps, viewing demonstrations, and leaving with smiles on their faces. Use these photos in a series of social posts throughout the year as you begin to promote next year's appearance.
 
- Create Email Lists:  I'm mentioning your CRM a third time because it's really important to cultivate a list of leads, accounts and contacts. They could be from an email subscription campaign, a trade show attendee list, or a website signup form. You can nurture these contacts with marketing automation tools and really drive success.