3 Home Show Marketing Tips To Try Next Season
There are thousands of trade shows out there, and plenty of exhibitors have experimented with trying out some new show marketing techniques. These strategies may just become the differentiator your booth needs to dominate the next home show:
> Be Selective, but Be Aggressive (Be, Be Aggressive!): Instead of trying to do every show on the circuit, choose a handful of the best shows and double your booth space and promotional efforts at the shows you do choose to exhibit at.
> Be Charitable: Offer to donate to a local charity if someone listens to your pitch, samples your product, signs up for a newsletter, etc. Habitat for humanity or Christmas in April are relevant causes!
> Booth Superstars: Don't just stick attractive "booth" models in your booth...tell your CEO, CFO, COOs and other leaders to come down and talk about what makes their company tick. Attendees will admire and appreciate the introduction.
> Be Selective, but Be Aggressive (Be, Be Aggressive!): Instead of trying to do every show on the circuit, choose a handful of the best shows and double your booth space and promotional efforts at the shows you do choose to exhibit at.
> Be Charitable: Offer to donate to a local charity if someone listens to your pitch, samples your product, signs up for a newsletter, etc. Habitat for humanity or Christmas in April are relevant causes!
> Booth Superstars: Don't just stick attractive "booth" models in your booth...tell your CEO, CFO, COOs and other leaders to come down and talk about what makes their company tick. Attendees will admire and appreciate the introduction.
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