These tips can help you beat the competition at our shows!
There is no debate our shows provide tremendous visibility and high impact return on investment. Still, one of the more frequent questions we get are from customers asking "How can we get the most our of our space?" or "How can we beat our competitors' displays?".
We've assembled some tips and suggestions which attempt to answer those questions:
- Compliment your show presence: Use PR and social media to increase visibility before and after the show. Reinforce efforts with email communications.
- Bright colors, Big Impression: The brighter the colors in your booth, the more eye catching you'll make that first impression.
- Big Bold Fonts: Make sure your messages are clear and visible. Signs using those bright colors positioned at the right levels (2-3x eye level), will get your message across. Don't use the ALL CAPS though - or attendees will think you're shouting.
- Steer your audience: Design your displays to face toward the traffic. Standing banners can be repositioned to meet the audience.
- Expand your presence: We try to make our shows successful for all booth sizes and equally impactful, but customers with the larger spaces are more memorable. They're the ones who get the premium position and constant traffic. Not everyone can afford these spaces, but there is a definite advantage to them.
- Exhibit at multiple shows: This will keep your brand in front of not only the target audiences, but also in media coverage and give you more show data for planning adjustments and measuring success. Especially effective if you have more than a local presence.
We've assembled some tips and suggestions which attempt to answer those questions:
- Compliment your show presence: Use PR and social media to increase visibility before and after the show. Reinforce efforts with email communications.
- Bright colors, Big Impression: The brighter the colors in your booth, the more eye catching you'll make that first impression.
- Big Bold Fonts: Make sure your messages are clear and visible. Signs using those bright colors positioned at the right levels (2-3x eye level), will get your message across. Don't use the ALL CAPS though - or attendees will think you're shouting.
- Steer your audience: Design your displays to face toward the traffic. Standing banners can be repositioned to meet the audience.
- Expand your presence: We try to make our shows successful for all booth sizes and equally impactful, but customers with the larger spaces are more memorable. They're the ones who get the premium position and constant traffic. Not everyone can afford these spaces, but there is a definite advantage to them.
- Exhibit at multiple shows: This will keep your brand in front of not only the target audiences, but also in media coverage and give you more show data for planning adjustments and measuring success. Especially effective if you have more than a local presence.
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