What's Next: Mobile Apps for Exhibitors
From http://www.thetradeshownetwork.com/trade-show-blog/bid/98704/Are-mobile-trade-show-exhibit-guides-the-way-of-the-future:
This story is an excellent overview of what's coming in terms of apps for exhibitors:
"Trade show exhibitors are quickly moving away from having excessive amounts of hard-copy brochures, price sheets and catalogues so it’s no wonder that the paper-based show guide should also be placed on the endangered list. Technology has made it possible to bring trade show exhibiting one step closer to being environmentally friendly by switching from paper to electronics. It is now possible to put the entire show guide on one user friendly app."
If you are, like me, very eco-aware, we're thrilled at the thought of saving some trees!
"Companies like Mobi, Guidebook and TapWalk have taken the lead in producing the first generation of apps that hold the promise of greatly improving the efficiency of exhibitor’s performance."
I'll definitely be looking at these apps closer, and determining which ones will help my customers!
"What these apps do, in a nutshell, is not simply replace the hard copy show guide but also create an interactive show environment. The way it works is that the show manager will contract with a Mobile App service company and then offer exhibitors the opportunity of participating either by having a basic listing or through more sophisticated sponsorship offerings."
Hard copy show guides are excellent drivers of advertising for show sponsors. If we can successfully replace those with e-guides, without losing value for our advertisers, I'm all in.
"Then the show manager will promote the app to its attendees describing the benefits and the procedure for downloading. Some of the benefits to attendees include the site map, listing of exhibitors, conference schedule, social media browsing, interactive sponsorships, links to exhibitors and product information, to do lists, a place to share show photographs, interactivity with other attendees and more depending on the vendor that is providing the app."
Sounds like the way all of us show promoters should be heading...the analytics will be a great value-add for the exhibitor that they previously wouldn't have had access to. Replaces a lot of spreadsheets and calculators!
Read the original story at: http://www.thetradeshownetwork.com/trade-show-blog/bid/98704/Are-mobile-trade-show-exhibit-guides-the-way-of-the-future
This story is an excellent overview of what's coming in terms of apps for exhibitors:
"Trade show exhibitors are quickly moving away from having excessive amounts of hard-copy brochures, price sheets and catalogues so it’s no wonder that the paper-based show guide should also be placed on the endangered list. Technology has made it possible to bring trade show exhibiting one step closer to being environmentally friendly by switching from paper to electronics. It is now possible to put the entire show guide on one user friendly app."
If you are, like me, very eco-aware, we're thrilled at the thought of saving some trees!
"Companies like Mobi, Guidebook and TapWalk have taken the lead in producing the first generation of apps that hold the promise of greatly improving the efficiency of exhibitor’s performance."
I'll definitely be looking at these apps closer, and determining which ones will help my customers!
"What these apps do, in a nutshell, is not simply replace the hard copy show guide but also create an interactive show environment. The way it works is that the show manager will contract with a Mobile App service company and then offer exhibitors the opportunity of participating either by having a basic listing or through more sophisticated sponsorship offerings."
Hard copy show guides are excellent drivers of advertising for show sponsors. If we can successfully replace those with e-guides, without losing value for our advertisers, I'm all in.
"Then the show manager will promote the app to its attendees describing the benefits and the procedure for downloading. Some of the benefits to attendees include the site map, listing of exhibitors, conference schedule, social media browsing, interactive sponsorships, links to exhibitors and product information, to do lists, a place to share show photographs, interactivity with other attendees and more depending on the vendor that is providing the app."
Sounds like the way all of us show promoters should be heading...the analytics will be a great value-add for the exhibitor that they previously wouldn't have had access to. Replaces a lot of spreadsheets and calculators!
Read the original story at: http://www.thetradeshownetwork.com/trade-show-blog/bid/98704/Are-mobile-trade-show-exhibit-guides-the-way-of-the-future
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