People are talking: ways to market your booth space
Some interesting stuff came across my news desk this week, and I wanted to share. Most of the stories were about ways to market your presence at our shows:
Your trade show booth is a huge advertisement
"Your trade show booth represents a costly advertising effort, so you'll want to do everything possible to maximize its returns. The advertising advantage of trade shows is that it gives your company a highly interactive atmosphere in which to attract key clients. It also gives you a direct taste of the competing market. However, if you have chosen to use trade shows as a way to position your company at the front lines, you'll need to treat your trade show booth as a volatile investment that needs detailed care." Read the rest of the story from the TradeShowNetwork.com
Maximize your next tradeshow experience with a Vine contest
"For those who are not familiar with Vine, however, @VineApp is precisely that - a 6-second video application streamlined through Twitter, playing on loop upon publication. We raffled off an iPad Mini at random with the Vine contest we ran. Conference attendees could enter the contest by recording a video with us, offering their opinion on a predetermined theme.While I did spend more time than expected explaining Vine - as well as recording multiple takes when necessary - the net result provided residual value for all involved."
Read the rest of the story on TSNN
Do all trade show booth staffers need continuing education?
"No longer do attendees casually browse as they walk up and down the aisles at a show. The Center for Exhibition Industry Research reports that 73% of attendees have a pre-set agenda. They have decided which products and services they wish to learn about and which vendors they want to talk to. Once they approach a trade show booth they are primed with questions and are eager for an experience that will lead to their solving an issue they are wrestling with. This is totally different those decades ago when staffers pitched products to anyone who walked by with the hopes of making a sale. It requires a new level of competence when handling the public for they are under constant scrutiny to perform at their highest level. One misstep will affect the value that both parties so desperately want." Read the rest of the story from the TradeShowNetwork.com
Your trade show booth is a huge advertisement
"Your trade show booth represents a costly advertising effort, so you'll want to do everything possible to maximize its returns. The advertising advantage of trade shows is that it gives your company a highly interactive atmosphere in which to attract key clients. It also gives you a direct taste of the competing market. However, if you have chosen to use trade shows as a way to position your company at the front lines, you'll need to treat your trade show booth as a volatile investment that needs detailed care." Read the rest of the story from the TradeShowNetwork.com
Maximize your next tradeshow experience with a Vine contest
"For those who are not familiar with Vine, however, @VineApp is precisely that - a 6-second video application streamlined through Twitter, playing on loop upon publication. We raffled off an iPad Mini at random with the Vine contest we ran. Conference attendees could enter the contest by recording a video with us, offering their opinion on a predetermined theme.While I did spend more time than expected explaining Vine - as well as recording multiple takes when necessary - the net result provided residual value for all involved."
Read the rest of the story on TSNN
Do all trade show booth staffers need continuing education?
"No longer do attendees casually browse as they walk up and down the aisles at a show. The Center for Exhibition Industry Research reports that 73% of attendees have a pre-set agenda. They have decided which products and services they wish to learn about and which vendors they want to talk to. Once they approach a trade show booth they are primed with questions and are eager for an experience that will lead to their solving an issue they are wrestling with. This is totally different those decades ago when staffers pitched products to anyone who walked by with the hopes of making a sale. It requires a new level of competence when handling the public for they are under constant scrutiny to perform at their highest level. One misstep will affect the value that both parties so desperately want." Read the rest of the story from the TradeShowNetwork.com
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