Your inside #hashtag team is critical to your booth's success

There are still some skeptics out there, non-believers who have never tweeted, nor do they see any value at all in the logic of the 140-character messages.

Still, more and more of your competitors are using them in order to take advantage of the affordability and reach of using Twitter and other social media mechanisms to reach your prospects.

In the case of a home show or a bridal event, exhibitors are leveraging the # ("hashtag") of the show to join the conversation and engage those who are tweeting about the show.

Smart marketers will use an inside sales teamm or inside #hashtag team, to monitor the show's hashtag posts and reply according, noting which tweeters are show promoters, exhibitors, competitors or prospects.

The inside sales team can then set up twitter lists of each category, easily engaging in different types of conversations which surround the show, posting with specific relevance to each list.

They'll then be able to direct tweeters to their booth and respond to specific questions.

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• Building Trade Show Buzz Through Digital Marketing
• Best Practices for Tweeting at Live Events