Exhibitor promotions can yield big boosts to their email base
With all of the media hoopla surrounding the emerging social media company, Groupon, I feel some of my exhibitors must be contemplating trying the service.
While there is sure to be some skepticism, it's worked for a large percentage of Groupon customers. It might be strategic to try something like this on your own first, as a test, with your own email marketing mechanisms.
How would it work?
Exhibitors could promote the future promotions at their booths, alerting show traffic that the deals will be arriving in the email accounts of those who subscribed to their newsletters or twitter feeds.
The savvy marketers would integrate other promotions as additional incentives to sign up.
A post-show reminder email to attendees could remind them of the upcoming offers so they don't miss out. You won't actually announce any specific promotion dates but announcing your intention to participate in their program is fine, and extremely beneficial to your email marketing and email subscriber initiatives.
While there is sure to be some skepticism, it's worked for a large percentage of Groupon customers. It might be strategic to try something like this on your own first, as a test, with your own email marketing mechanisms.
How would it work?
Exhibitors could promote the future promotions at their booths, alerting show traffic that the deals will be arriving in the email accounts of those who subscribed to their newsletters or twitter feeds.
The savvy marketers would integrate other promotions as additional incentives to sign up.
A post-show reminder email to attendees could remind them of the upcoming offers so they don't miss out. You won't actually announce any specific promotion dates but announcing your intention to participate in their program is fine, and extremely beneficial to your email marketing and email subscriber initiatives.
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