Get the most out of your Exhibiting Dollar
When you are exhibiting at a trade show, chances are you get inundated with numerous "add-on" sales opportunities - the program guide, show bags, various levels of sponsorships, game prizes, etc...
All of these are valid and justifiable but the truth is that not every exhibitor can afford to participate in all levels of marketing. Sometimes the best options are to use some of your existing campaigns and marketing vehicles to cross-promote your show appearances.
Some quick ideas which any business can execute on a dime:
- Send out monthly statements/invoices? Make sure you include a note telling your customer to stop by and see you in person at the trade show. Include show passes, and encourage them to bring friends from their networking groups.
- Have a website? Adding a page of content about the upcoming show is an easy, inexpensive promotional tactic. It's always good to add relevant material to your website.
- Got piles of business cards hanging around the office? Staple them to a flyer for the show and hand them out to everyone in nearby office buildings, parks, and lunch spots. You never know.
- Add a line to your email signature which reads "Stop by and visit me at the 2010 Home Show" and link to your page on your website where you describe the show and your exhibit theme.
Those are a few quick ideas. Feel free to share more via comments. I'll see you at our shows!
All of these are valid and justifiable but the truth is that not every exhibitor can afford to participate in all levels of marketing. Sometimes the best options are to use some of your existing campaigns and marketing vehicles to cross-promote your show appearances.
Some quick ideas which any business can execute on a dime:
- Send out monthly statements/invoices? Make sure you include a note telling your customer to stop by and see you in person at the trade show. Include show passes, and encourage them to bring friends from their networking groups.
- Have a website? Adding a page of content about the upcoming show is an easy, inexpensive promotional tactic. It's always good to add relevant material to your website.
- Got piles of business cards hanging around the office? Staple them to a flyer for the show and hand them out to everyone in nearby office buildings, parks, and lunch spots. You never know.
- Add a line to your email signature which reads "Stop by and visit me at the 2010 Home Show" and link to your page on your website where you describe the show and your exhibit theme.
Those are a few quick ideas. Feel free to share more via comments. I'll see you at our shows!
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